Senior marketing executive helping brands grow through partnerships, social commerce, and culturally resonant content.
Formerly ESPN · Disney · FanDuel · Available for fractional, retainer, and project-based engagements across Sports, Beauty, CPG, Tech, and Startup verticals.
I'm an integrated brand marketing leader with 10+ years of experience executing high-impact, multi-platform campaigns across sports, media, entertainment, and consumer brands.
At ESPN, I built and led one of the largest social monetization programs in media — driving $100M+ in annual branded content and social commerce revenue across TikTok, Instagram, YouTube, and Snapchat.
I've led full-funnel campaigns spanning paid social, streaming TV, digital, experiential, and influencer for global brands at Disney, ESPN, and FanDuel. I've also built commercial programs from the ground up at a venture-backed startup — scaling with limited resources and maximum creativity.
Today I work with agencies, brands, and founders as a fractional executive — bringing the firepower of a senior CMO without the full-time commitment.
Whether you need strategic oversight, hands-on execution, or a short-term project sprint — there's a structure that fits.
Hourly consulting also available for one-off needs · $250–$350/hr depending on scope
Discuss Your ProjectA proven five-stage methodology built from a decade of scaling brand programs at the world's most recognized sports and entertainment companies.
A selection of programs and campaigns that delivered measurable, significant impact.
ESPN needed to transform its massive social media following into a meaningful, scalable revenue stream — without compromising its editorial voice or audience trust.
Architected and led a full-scale branded content and social commerce program across TikTok, Instagram, YouTube, and Snapchat. Built the commercial framework, partner integration model, and internal production process from the ground up — aligning sales, content, and legal stakeholders across a complex matrix organization.
Global entertainment brands needed integrated campaigns that could work across vastly different audience segments, platforms, and markets — with one unified brand story.
Led full-funnel, multi-platform marketing campaigns spanning paid social, streaming TV, digital, experiential, and influencer. Managed multimillion-dollar budgets, directed agency partners, and aligned cross-functional teams across creative, media, and data to deliver campaigns on time and on budget.
Reach Gen Z and millennial audiences who had moved away from traditional sports broadcasting — using creator voices they already trusted.
Built and managed a scaled creator and influencer program — identifying the right talent, structuring authentic integrations, and building measurement frameworks that tracked real audience growth, not just vanity metrics. Prioritized reach beyond existing followers as the core KPI.
A venture-backed startup needed to build brand strategy, commercial infrastructure, and marketing programs from zero — with startup-scale resources and enterprise-level ambitions.
Established brand positioning, go-to-market frameworks, and operational processes from the ground up. Built the partnership and content strategy, stood up the marketing stack, and aligned the founding team around a commercially viable growth plan that could scale without significant additional headcount.
I work with organizations where storytelling, partnership, and audience matter — from global enterprises to early-stage startups.
* Testimonials are illustrative representations of client outcomes. References available upon request.
Whether you need strategic leadership, a thought partner, or hands-on campaign execution — I'd love to hear about your challenge.
Initial consultations are complimentary. Let's find out if we're the right fit.